You bought the serum, the moisturiser, even the SPF everyone recommended. And your skin still isn't improving. Chances are, it's not the products — it's the order you're applying them in.
Why This Matters for Pakistani Skin
Desi skin deals with humidity, intense UV, hard water, and pollution — your barrier is already working overtime. Layer products in the wrong order and you make its job harder.
The Science / What You Need to Know
The rule: go from thinnest consistency to thickest, water-based before oil-based. Thinner, water-based products need direct contact with skin to absorb. SPF is always the final step every morning.
How to Use It / The Correct Order
Morning
- Cleanser
- Toner (if used)
- Vitamin C Serum
- Cheeky Dew Moisturiser
- Sun Dew SPF — always last
Night
- Cleanser (double cleanse if wearing SPF/makeup)
- Toner (optional)
- Treatment serums (retinol, acids)
- Moisturiser
Common Myths / Mistakes
- "More product means better results." Layering five serums usually causes pilling and irritation.
- "You can skip moisturiser if oily." Skipping it makes skin produce more oil.
- "SPF can go on before moisturiser." SPF needs to be the last layer.
- "Toner is mandatory." It's optional if your routine already works.
- "Mix serum and moisturiser together." Each needs its own contact time with skin.
The Ladyfinger Take
Nine times out of ten, a serum "not working" is an order-of-application issue, not a product issue.
Conclusion
Try the correct order for 4 weeks and see the difference.

